Chaupaati Bazaar is a Phone Bazaar where people can call and order branded products over the phone. Chaupaati has had massive success and has established itself as a leading online store since July 2008. E-bay India's Country Head summed it up in a recent panel at ISB, "Heard about Chaupaati Bazaar, start-up by ex-IIT Bombay folks. They seemed to have cracked it. Mobile deals work better in Indian market."

Chaupaati has been covered by regional and mainline newspapers and TV channels. Wharton and ISB students have written and published case studies on Chaupaati. Chaupaati offers deals for consumers on the phone in leading brands in mobiles, computers, home appliances, books, magazines and gifts.